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1. GENERAL
The Company is in the business of broadband entertainment-on-demand, streaming
via computers, television sets, PDAs (Personal Digital Assistant) and 3G hand
phones; and the provision of broadband services. Its business includes channel
and program sponsorship (advertising and branding); online subscriptions,
channel/portal development (digital programming services);content aggregation
and syndication, broadband consulting services, broadband hosting and streaming
services and E-commerce.
The Company is also in the business of digit gaming (lottery). The Company has
an 18 year license to conduct a nation wide lottery in Cambodia.
2. BUSINESS OVERVIEW
The Company, through its subsidiaries under the M2B and new WOWtv brand names,
is in the Broadband Media Entertainment business, and a provider of interactive
Entertainment-on-demand and e-commerce streaming over Broadband channels,
Internet portals, and 3G devices globally. The Company has launched multiple
Broadband TV websites with entertainment and online shopping content, with multiple content
channels designed to cater to various consumer segments and lifestyles. Its
content covers diverse genres such as movies, dramas, comedies, documentaries,
music, fashion, lifestyle and more.
The Company markets its products globally through its "M2B" and “WOWtv” brand
names. Through these brands, the Company offers access to an expansive range of
content libraries for aggregation, distribution and syndication on Broadband and
other media, including rights for merchandising, product branding, promotion and
publicity.
3. BUSINESS STRATEGY
Our business strategy is to become a premier diversified media, e-commerce and
e-lifestyle company. We adopt the latest broadband, e-commerce and
communications technology and leverage on our international premium content and
programming expertise. This is how we deliver online entertainment, lifestyle
products and services to our customers.
Our goal is to constantly identify fresh market opportunities and to stay ahead
of c hanges in the broadband media and related e-commerce industry. We believe
that we can accomplish this by continuing to satisfy customers' needs for a
convenient, comprehensive and personalized source of broadband video content,
services and information with pleasant user experiences. Through our business
plan implementation, we aim to become a leading Broadband Media Entertainment
business, providing interactive Entertainment-on-demand and e-commerce streaming
over Broadband channels, Internet portals, and 3G devices globally.
We intend to continue leveraging on our competitive strengths to attain a
leadership position in the industry.
4. COMPETITIVE STRENGTHS
The Company’s competitive strengths are:
• Rich Content Library
The Company owns a rich library of content that covers a wide range of genres,
of which the majority includes worldwide rights in perpetuity on the broadband.
This enables the Company to deliver a rich and diverse variety of on-demand
streaming video content that suit the lifestyle and taste of different consumer
1 segments, across different countries - thereby massing a global base of
viewers to attract advertisers to its delivery platforms on the PC, 3G devices
and TV. The Company has built relationships with content distributors in the
U.S. and Asia that enables it to continually source for content that meet the
changing demands and taste of the customers and advertisers.
• Global Video Streaming Network
The Company has also developed and implemented a global video streaming network
that enables it to deliver high quality on-demand video streaming programs from
its rich library of content rights to a worldwide audience of broadband users.
This global video streaming network is completely integrated with firewalls,
loading balancing protocols, bandwidth and consumer monitoring systems and
payment gateways to enable worldwide billing. In addition, the Company has its
own digital post-production and design capabilities to fully manage content
rights protection, user experience and specialized programming for all its
consumer-facing delivery platforms. This end-to-end broadband streaming
infrastructure enables the Company to customize and diversify its products and
services, incorporating video-on-demand and e-commerce services.
• Multiple Revenue Streams
The Company's diversified delivery platforms enable it to capitalize and
generate multiple revenue streams by targeting different consumer segments over
broadband, across different geographic markets. The multiple revenue streams
comprise of advertising, subscriptions, sponsorships, online shopping and games,
as well as licensing and content syndication and turn-key broadband consulting
solutions. The Company's goal is not to be excessively dependent on any one
single revenue source. Its rich library of content rights combined with its
global video streaming network supports the Company's future growth strategy
that focuses on multiple growth areas and territories. The Company can thereby
cost-effectively tailor its broadband websites and services to suit different
cultures, consumer behavior and clients needs in different geographical
locations. The Company is also able to localize its products and services to
sustain loyalty of its viewers and consumers.
• Key Alliances
The Company has entered into strategic alliances and / or agreements with key
providers to support the marketing and distribution of its products and services
in different territories. The Company will continue to forge strategic
partnership opportunities including the area of web-enabled mobile devices and
extend its accessibility to customers of its broadband websites and services.
5. BUSINESS SEGMENTS
Our principal operations are carried out through the following three segments of
our business:
1. Entertainment Services - Video on-Demand services for entertainment,
providing the Company with advertising, subscriptions, online games and
e-commerce revenues
2. Digit Games
3. E-Travel Services - Online Travel Portal
Entertainment Services
The Company provides online entertainment on-demand on Broadband channels,
Internet portals and 3G devices across the globe, for specific and identified
viewer lifestyles, demographics and interests. Entertainment and web visit
experience is maintained throughout from the initial viewing experience to
on-line shopping and payment checkout experience. The Company uses Broadband
technology to provide its services. Broadband technology is defined as high
speed, high-bandwidth, two-way data, voice and video communications, delivered
at high transmission rates.
SERVICES: Broadband technology allows us to deliver the following
services:
o Video-on-demand (VOD) services that enable individuals to select videos from a
Central Server, on-demand 24 hours a day, 7 days a week, for viewing on:
o Television screens (Set top Box Technology)
o PCs (Digital Subscriber Line (DSL) Technology)
o Personal Digital Assistants(PDA), 3G hand phones (Wireless Technology)
o E-Commerce or online shopping - linked interactively to the VOD platforms on
broadband. Consumers choose to buy products online as they watch the videos.
The Company applies broadband technologies to facilitate its growth in the
broadband sector. Its main competitive advantage is derived from its ownership
of rights for various territories on broadband for its contents i.e. movies,
televisions, dramas and programs on lifestyles, business and glamour.
The Company has built and installed its broadband streaming system complete with
firewalls, load balancing, bandwidth and consumer monitoring systems, which
include video streaming, video storage and web servers in Singapore.The Company
has also developed its streaming applications to stream into television sets,
via a set top box.
The Company has developed a capability to stream wireless broadband and have its
own digitized entertainment sites for wireless broadband applications.
The Company offers consumers personalized entertainment through its wide range
of broadband streaming channels available at
www.amaruinc.com..
PRODUCTS: We offer the following products on the VOD platform:
o Entertainment - Consumers access movies, TV series, music, glamour and
fashion, lifestyle (hobbies, cooking, and personalities), documentaries, sports,
health and fitness and others. They can choose from a large number of different
channels depending on their interests or lifestyle preferences./p>
o E-Commerce - Consumers can purchase products online, view product videos and
make payments online.
With this strategy, the Company generates diversified sources of revenue from:
1. Advertising i.e. program and channel sponsorship
2. Online subscriptions
3. Channel/portal development i.e. digital programming services
4. Content aggregation and syndication
5. Broadband consulting services and online shopping turnkey solutions
6. E-commerce services
7. Online games micro-payments
WOWtv - Web TV service
WOWtv, a broadband entertainment web TV service, has embarked on launching its
site across the Asia Pacific, streaming more than 50 channels of Hollywood and
Asian entertainment via video on-demand, providing E-commerce services and an
original online games platform. Its video on-demand content covers diverse
genres such as movies, television dramas, variety shows, documentaries, fashion,
lifestyle, sports, edutainment and more. WOWtv can be viewed on www.wowtv.com.
Beginning with Singapore and Indonesia, WOWtv is set to launch across the Asia
Pacific, expanding its growing presence to additional territories, namely
Australia, China, Japan, Taiwan and Malaysia within the next 12 months. No
assurance can be given that such plans will materialize as planned.
Leveraging on the Strengths of WOWtv
WOWtv is a cutting-edge, innovative platform that will establish a first mover
advantage to become the first Pan-Asian broadband entertainment services
provider. Its strengths and competitive advantages include:/p>
Content Aggregation, Distribution and Syndication - with the technology and
expertise to stream with high clarity and also manage operations and costs well.
Premium Content Portfolio - with a vast library of worldwide broadband rights of
film and content, copyright ownership and exclusivity on the majority of
broadband titles.
Strong relationships in Asia and Hollywood - with good connections to enable it
to make further in-roads to content acquisition.
Broadband Distribution Deals - with secured major broadband distribution deals
with major media companies.
M2Btv - Global Broadband TV (IPTV) Service
The Company offers multiple TV channels, delivered live over the Internet, to
television sets either in homes or commercial and business outlets(such as
hotels) that have a high-speed internet connection and IP set top boxes. Details
of the service can be viewed on www.m2btv.com.
The Company
intends to incorporate this into its WOWtv service in the near future.
Digit Games
The Company has an 18-year license to conduct nation wide lottery in Cambodia.
The Company also signed an agreement with Allsports Limited, a British Virgin
Islands company, to operate, administer, and manage the lottery digit games
activities in Cambodia.
E-Travel Services
The Company's subsidiary, M2B World Travel Limited., signed a global agreement
with Amadeus Global Travel Distribution, SA, a Spanish corporation. Through the
agreement, M2B continues to offer direct access to the extensive range of travel
options available through the Amadeus network to their viewers around the world.
The agreement extends M2B's reach through its broadband streaming entertainment
into the worldwide travel arena. The service is being set-up on www.m2bworldtravel.com
The M2B World Travel Website aims to provide competitive rates through its
direct connection to the Amadeus System using the Elleipsis TravelTalk(TM)
integration platform, which allows M2B to access 4 not only the major travel
providers, but an expanded roster of additional suppliers such as low-cost
carriers, cruise lines, and widened hotel distribution channels all through one
single, easy-to-use platform.
The video e-travel portal brings an extensive range of travel options to our
viewers and gives the Company an entry into the travel and tourism market; it
directly aggregates travel solutions from airlines, hotel properties, some car
rental companies as well as air, ferry, rail, cruise, and tour operators,
allowing customers to the site to view their travel destination through video
content, thus influencing their purchasing decision.
The company has entered into an agreement with Elleipsis, Inc to host the travel
site and the travel software platform in the US with effect from June 30, 2008,
The Company plans to have the travel service and the site operational before the
end of the year. The launch and operations of the travel service is subject to
funding considerations, and there can be no guarantee that the service can be
operational as planned.
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